Stackenta helps real estate agents with this. Micah has been a licensed agent since 2001 and has built systems for agents since the late 1990s. Isaac builds the AI. We write down how your business runs, then automate the follow-up, reports and reminders that repeat every week, with you approving what goes out.
Why does an agent’s business depend on the agent?
Because most of the work is the agent’s own time: answering leads, showing homes, writing updates to sellers, keeping up with past clients. Each of those is a conversation only the agent can have, mixed in with a lot of work around the conversation that doesn’t need the agent at all. Gathering the numbers for a seller report, tracking who to call, remembering a past client’s anniversary: none of that needs your judgment, and all of it takes your time.
What can run without you, and what can’t?
Run without you, with you approving the results:
- Seller reports. The numbers, the comparison to nearby listings and a draft in your voice, ready to review.
- Lead follow-up. A fast first reply and a check-in later for the ones who go quiet.
- Showing feedback. A text to the showing agent after each showing.
- Who to call today. A short list with a reason beside each name.
- Past clients. Anniversary notes and market updates, drafted for you.
- Content. Blog posts, videos and social posts from your expertise.
Stays with you: negotiating, the nervous buyer on the phone, the pricing conversation with a seller, and reading a room.
What has Micah built for his own agent business?
He runs a version of the Monday seller report for his own listings and a daily call list that works out who to call and why. The third is his weekly content system, which is the job most agents say they can’t keep up with.
Why is content the job agents most want off their plate?
Real estate agents know they should be publishing social content, and most can’t, because it takes so much time. Micah built a system for his own business that does most of the work. It takes his business identity, his voice, his client avatar and his niche into account, then researches inside each of his content pillars for topics with real search demand and a chance of travelling, that his viewers would find useful. It writes the scripts and the post content.
The scripts go to a teleprompter app, and he films them. AI removes the silences and retakes. After he uploads the video, AI schedules the posts with thumbnails, descriptions and links, watches for each one to publish, then writes the blog post and links the posts to each other.
The result is five short videos and one long video every week from about an hour and a half to two hours of his time. He has set the same system up for other real estate agents and professionals.
What does it look like when it works?
For the last eight years, Micah has run his own real estate business so that at least once a year, and often two or three times, he walks away for two weeks. He doesn’t check in. He doesn’t take a phone call and doesn’t check his email. Everything runs without him.
It runs on a combination of AI systems and people who run systems. Leads get followed up with. Social content is scheduled in advance. Team members know exactly what to do. And AI assists everybody, watching over the work and reporting on it.
How do we work with an agent?
With a short initial call booked on this site. If it’s a fit, we set up a free AI audit of about an hour, where we ask what you dread, where your time goes, and what would break first if your business doubled. A proposal follows about a week later. It says what to build first, what to leave with you, and what to leave with your assistant if you have one.
We use the Claude or ChatGPT you already pay for, and we connect to your CRM when it allows. You keep your content and data and can export it any time. See the jobs agents hand off first, or book a call.